Responsibilities & Duties
Research industry related topics, analyze and suggest ideas for content creation
· Conduct extensive keyword research and use SEO guidelines to optimize content
· Write clear marketing copy to promote our products & services
Create and manage content marketing strategies for the website, email, social media, PR, etc.
· Prepare well-structured drafts using Content Management Systems
· Prepare interview questionnaire
· Edit and proof read content pieces before publication
· Submit work to management team for inputs and approval
· Identify company’s needs and recommend new topics
· Ensure all round consistency (style, fonts, images and tone)
· Promote content on social networks and monitor engagement (e.g. comments and shares)
· Measure web traffic to content (e.g. conversion and bounce rates)
· Update website content as needed
· Coordinate with internal teams to illustrate articles
· Connect with marketing agency, web designers, and videographers to create unique and engaging content
· Excellent understanding of digital marketing concepts and best practices
· Excellent writing and editing skills in English
· Excellent knowledge of SEO
· Excellent communication and interpersonal skills.
Knowledge of web development like HTML/
JavaScript
· Advanced Word, PowerPoint and other
content creation software skills
· Project management skills
· Analytical mindset and creative thinking
· Graduate or Postgraduate (preferable in Marketing/Literature/Journalism)
· 2-3 years of experience as a Content Writer, Copywriter or similar role
· Digital Marketing Certification is an added bonus
· Portfolio of published articles is a must
Experience in using some or all of the following technologies/platforms is a must
· SEO Tools
· AdWords and other PPC marketing platforms
· Mail Chimp or any popular email marketing platform
· LinkedIn, Facebook, Twitter and other social media
· Content Management Systems like WordPress or Drupal
· Google Analytics, Google Trends and other tools to measure marketing effectiveness
· CRM like Hubspot, Salesforce, etc.